March 7, 2014 3:28 pm

This new craze which has swept the internet is a deadly game of truth or dare, named as “Neck and Nominate”.

People film themselves drinking something, usually a cocktail of various beverages which may taste horrible or contain lethal amounts of alcohol. They then in turn nominates others to do the same or go one better.

Sadly people have died as a result of taking this craze too far and drinking an excessive number of alcoholic units in a short space of time or by doing something dangerous whilst intoxicated.

The social media platforms such as Facebook, YouTube and Twitter struggle to stop this sort of thing, as it is not illegal. However they do not tolerate bullying or directly harmful behaviour so encourage people to report things like this where this craze can get out of hand

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